Worried your site isn’t AHPRA compliant?
Get copy that complies with AHPRA Advertising Guidelines and connects with your ideal patients.
Stressed out with your website?
Anxious you’ll be fined because you’re not complying with AHPRA’s advertising guidelines?
Need a website to promote your practice and increase patient bookings?
Don’t know how to write your own copy so you get found on Google?
Well, you can relax. I’ve got you covered.
I’ll write an AHPRA-compliant, patient-friendly, Google-loving website that builds trust with your patients, and promotes your practice, so you can stop worrying.
Limited to 3 every month
Due to the care and attention I provide to my clients, and the in-depth research I conduct to write your web copy, I only offer 3 of these packages each month.
Once they are gone, I’ll happily add you to my waitlist for the following month.
AHPRA-compliant
Experienced medical writer
Patient-friendly copy
Stress free
You could pay up to $120,000 for one AHPRA fine, or you can have a website that won’t get you into trouble for a fraction of the cost
AHPRA compliancy doesn’t have to be a pain in the butt
I get it.
Complying with AHPRA (Australian Health Practitioner Regulation Agency) advertising guidelines can be extremely frustrating and time-consuming.
First, you need to find the guidelines. Then you need to read and understand them. And then, you must check that ALL your advertising complies with these rules and regulations.
Honestly, it’s a lot to take in. And when you’re busy, it’s easy to miss something.
But, the biggest problem is the time suck. Wading through rules, working out what they mean and cross-checking your web copy takes an enormous amount of time — time you don’t have when you’re running a busy practice.
So, you end up spending evenings and weekends trying to get a handle on AHPRA compliance instead of relaxing with your family and friends, or you put it in the too-hard basket and hope you don’t get a fine.
But it doesn’t have to be so painful.
I can write you copy that complies with AHPRA guidelines, and you can enjoy your weekends, worry-free.
Writing your own copy is tough
If you’ve tried writing your own web copy, you know how hard it is.
You need to clearly explain what you do in a way that your patients understand. But you also need perfect punctuation, conversational copy, informative content, and smart SEO.
Because if you can’t be found on Google, how will you bring more patients to your practice?
You can spend hours fluffing around, fiddling with copy and agonising over words only to end up with a couple of lines of poorly written copy and one massive headache.
But that’s where I can help.
I write patient-friendly copy that can be found on Google, so you don’t have to.
As a health practitioner, it’s your responsibility to make sure you comply with AHPRA advertising guidelines.
Meet Nerissa Bentley
There are plenty of copywriters out there who can write website copy. But I know you’re looking for someone who can do more than that.
I have over 25 years of professional writing experience, with over 10 years as a health and medical writer. I have worked with some of Australia’s largest health and medical organisations, including Cancer Australia, TerryWhite Chemmart, Medibank, Jean Hailes for Women’s Health, and Bupa.
I have also helped many health practitioners develop AHPRA-compliant websites that work hard for them and increase patient engagement.
I’m trained in SEO-copywriting and am a member of the Australasian Medical Writers Association, The Clever Copywriting School, and the Digital Marketing Collective.
Plus, I’m really easy to work with, and make the whole process easy from start to finish.
Who is it for?
My AHPRA-compliant web packages are for Australian Health Practitioners, who:
• Need to comply with AHPRA advertising guidelines
• Want to build patient trust and authority
• Want to grow their practice and increase patient bookings
• Don’t know how to write Google-friendly websites
• Are too busy treating patients to fiddle with web copy
It’s for practitioners regulated by AHPRA such as:
Who is it not for?
These packages are not designed for practitioners who think they know how to write web copy, or who don’t take AHPRA compliance seriously.
They’re also not for practitioners who want a website purely for tax purposes.
How it works (It’s really easy, I promise)
Don’t worry. You’re in safe hands with me. My processes are painless, so we can focus on developing great web copy.
They can be summed up in 6 simple steps.
Step 1: Initial chat
We have an initial chat to get to know each other and to make sure we’re happy about working together. We’ll also talk about your business, what you need your website to do, and who your patients are. This can be done via Zoom or on the phone.
Step 2: Further briefing
I’ll send you a questionnaire asking you for further details about your business, which will help me write the copy. We can also do this briefing on the phone if you prefer.
Step 3: Proposal
I’ll send you a Proposal outlining the scope of work, suggested timelines and fee. It will also include my terms and conditions. Once this is signed, I’ll send you an invoice for the first instalment payment.
Step 4: Writing
Once the first instalment payment has been made, I start writing your web copy. This is where the magic begins!
Step 5: Review
Once the first draft is complete, we move into the review process. This is where you provide your feedback and any changes to the copy. We have 2 rounds of revisions, so there’s plenty of time to get the copy just right.
Step 6: Project sign-off
Once the review process is complete, I send you the final proofread version of your web copy. I also send you a document that officially transfers copyright over to you (once the final balance of payment has been made). You will also have a chance to provide feedback on the process and write a testimonial.
Easy right?
“Working with Nerissa is incredibly easy.”
– Jean Hailes for Women’s Health
What’s included
Every website package includes the following:
60-minute briefing, which gives us plenty of time to discuss your needs, so you don’t feel overwhelmed or rushed
Advice on website structure to make sure it’s easy for patients to use your site, so you can be seen as a helpful, trusted practitioner
References to back up health claims to meet AHPRA Advertising Guidelines, so you can rest assured your site is compliant
Image suggestions that will connect and build trust with your patients, so they are more likely to book an appointment with you
Recorded video to explain your copy, which helps you provide the right feedback, so you end up with a website you love
Copy presented in a Copy Deck format which contains important information for the design of your site, so the copy and design work hand in hand
Why I know so much about AHPRA
Once upon a time, I didn’t even know what AHPRA was, let alone what their Advertising guidelines said. But as I began to work with health practitioners, many of them alluded to the ‘rules’ they needed to follow when writing their content. Rules? I didn’t know anything about these rules. So, I thought I better find out what they were talking about.
I soon realised they were referring to AHPRA’s Advertising guidelines for health practitioners. “No problem,” I thought. “I’ll just Google them and go from there.”
But it wasn’t as simple as that.
What I discovered is that these guidelines were hard to find, even on AHPRA’s website. They also seemed to be broken up into different sections and there was no one document that listed them all (well, if there was, I couldn’t find it). What I did find, I found quite hard to understand.
I began to realise why health practitioners were unsure if they were complying with these guidelines. It wasn’t because they couldn’t be bothered, but because they couldn’t find them, or fully understand what they meant.
What also shocked me was the huge fines health practitioners were at risk of, if they failed to comply with these guidelines. Some of the fines were as much as $120,000 per offence! No wonder my clients were so desperate for help.
I spent hours and hours trawling through the information on AHPRA’s Advertising Hub to work out what I could and couldn’t write for my health practitioner clients. I learned about ‘acceptable evidence’, ‘false and misleading claims’, words you can and can’t use, the rules about patient testimonials, and what titles health practitioners are allowed to use.
I spent so much time immersed in those guidelines, that I became an expert on them.
While I had the luxury of time to wade through these guidelines most health practitioners didn’t. Some of them were so busy running their practice and treating patients, they were lucky to get a lunch break. No way were they ever going to find time to work out what AHPRA’s advertising guidelines really meant for their business.
So, I decided to use my expertise to help more health practitioners. My knowledge of these guidelines, combined with my ability to write patient-friendly web copy that can be found on Google meant that I could help them grow their business and help them be seen as a trusted and knowledgeable practitioner.
It also meant that their websites and other advertising were AHPRA-compliant, and they could focus on the business of looking after their patients, instead of worrying about their website.
And now, I’m ready to help you.
Professional health writer accreditations
My professional writing qualifications
• BA (Journalism & Communication Studies) — University of Queensland
• Cert IV Magazine Writing, Editing and Publishing — RMIT University
I’m also continually honing my skills to bring the best in health and medical copywriting and digital marketing.
As featured in
I’ve also been featured on websites, print publications, and on several podcasts.
Testimonials
Wondering what others say about me?
“Nerissa has a great understanding of AHPRA regulations and is extremely thorough in the way that she reviews content.”
Simon Nawrocki, Director/Osteopath, Focus Osteopathy
“Nerissa worked hard to find the right keywords on each page and helped me undertake valuable market research. She also gave me helpful suggestions that I could immediately implement to improve my website SEO.”
Dr Abbas Din, Director/Osteopath, Doctors of Osteo
“This is the second time I’ve worked with Nerissa. Her attention to detail is superb and I am so happy with the final copy.”
Dr Zoe King, Doctor of Acupuncture and Chinese Herbal Medicine, Wollongong Acupuncture
“From the first phone call to the completion of the project, Nerissa has been absolutely wonderful to work with.”
Dr Tridiv Madhok, General Practitioner, JobMed
“I am so grateful I found Nerissa. I was a complete rookie, but Nerissa was really kind and made every step of the way easy, clear and productive.”
Sarah Hamilton, Birth and Postpartum Doula
Who I’ve helped
Here are a few of the organisations and businesses I have written web copy for.
Results
Get an AHPRA whiz in your corner
How I protected my client’s reputation and saved him oodles of cash
Wondering if I know my stuff? Here’s a case study from one of my allied health practitioner clients. Due to legal reasons, I need to protect their identity, but you’ll see just how handy it can be to have me in your corner.
The brief:
The initial brief was to write web copy to promote the health benefits of using a particular medical device as part of a treatment protocol. However, during our work and citing references, it became obvious that the medical company selling the device was using inappropriate and unacceptable evidence to market their products.
Of the 22 studies cited in the promotional material, only 2 referred to the type of medical device my client had purchased. And these 2 studies did not meet AHPRA advertising standards.
In other words, none of the supporting scientific evidence the medical company used to promote their product fit the criteria under AHPRA guidelines.
When my client questioned their sources of evidence, the medical company dodged the issue.
To make matters worse, the device my client had purchased from them wasn’t delivering the results promised and was actually harming patients. When my client asked for a refund on the product the company lodged an official complaint to AHPRA about my practitioner. He was told he would have to appear in court to address their claims against him.
Fortunately, I had written a detailed report analysing the quality of their ‘evidence’ against AHPRA’s Advertising guidelines.
The outcome
My client had kept impeccable records of his dealings with the company, and submitted them, to AHPRA along with my report. AHPRA read through the records, read my report, and even checked out my website and credentials. According to my client, AHPRA was impressed with my research analysis and my understanding of ‘acceptable evidence’.
They dismissed the case against my client. He didn’t even need to go to court.
But even better, they passed the information over to the Therapeutic Goods Administration (TGA) which is responsible for regulating medical devices in Australia. The TGA then launched an investigation into the company and banned it from selling any more of these products in Australia until the case has been finalised.
My 5 Star Service Guarantee
When you work with me, you get 5-star service from start to finish. Guaranteed.
Although some clients think my service is worth more than 5 stars.
An affordable investment
I know what you’re thinking.
How much will this cost?
But let me ask you a question.
How much will it cost you if your website doesn’t comply with AHPRA advertising guidelines?
Currently, fines can be anywhere from $5,000 – $120,000 per offence. That means if you have 5 non-compliant issues that cost $5,000 each, you’re up for $25,000 in fines.
If you have 3 non-compliant issues that attract a fine of $120,000 each — well, that’s a hell of a lot of money. Money which I’m sure you’d rather spend on other things.
Are you willing to take that risk?
Investing in a well-written, AHPRA-compliant website now will pay dividends in the future. You’ll be able to increase patient bookings, grow your practice and will have peace of mind knowing that your website won’t get you into trouble.
Your investment
There are three packages to choose from. Simply choose the package that suits you best.
Please note that the prices below include GST.
The Resident
The Resident will provide you with the essential copy you need to stop your website flatlining.- Detailed briefing questionnaire
- Up to 60 minutes discussion time
- Industry, audience and competitor research
- Title tags and meta descriptions
- 2 rounds of revisions
- Proofreading
- 3 pages of web copy (e.g.)
Home
About
Services
The Registrar
With a more thorough examination of your website, the Registrar will give it a clean bill of health. Get yours, stat!- Detailed briefing questionnaire
- Up to 60 minutes discussion time
- Industry, audience and competitor research
- Title tags and meta descriptions
- 2 rounds of revisions
- Proofreading
- 5 pages of web copy (e.g.)
Home
About
Services
Services Sub page 1
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The Fellow
Give your website a complete workup with the Fellow, for total peace of mind that everything is in tip-top shape.- Detailed briefing questionnaire
- Up to 60 minutes discussion time
- Industry, audience and competitor research
- Title tags and meta descriptions
- 2 rounds of revisions
- Proofreading
- 8 pages of web copy (e.g.)
Home
About
Services
Services Sub page 1
Services Sub page 2
Services Sub page 3
Services Sub page 4
Services Sub page 5
Got a few questions before you buy? Get in touch.
Amazing Bonuses
Even though my AHPRA-compliant web packages contain everything you need for a super-slick website, I’m a generous human so I also offer the following FREE bonuses.
“Words to be Wary of” Checklist
So you can ensure you don’t accidentally breach the AHPRA Advertising guidelines by using the wrong word!
Tone and Formatting Guidelines
Which you can use for future projects.
Tone and Formatting Guidelines
Which you can use for future projects.
Writing Checklist and Copy Tips
So you can always hit the mark when writing your own copy.
Are you ready to make sure your website is AHPRA-compliant?
If you’re wondering if now is the right time to invest in your website, let me ask you a question? If not now, when?
The sooner you get an AHPRA-compliant, Google-friendly website, the sooner you can stop stressing.
Frequently Asked Questions
Got a question?
I’m not a health practitioner. Can you still write my copy?
Of course! The packages above are designed specifically for health practitioners, but I also work with large organisations and companies. Contact me about your project and I’ll be able to give you a quote.
How long does it take?
Usually, I can get a first draft of a 5-page website done in a week, after the briefing and discussion process is complete. The total turnaround time is usually 3-4 weeks. But I will give you an idea of timelines when confirming your project.
Is keyword research included?
No. Some clients come to me with keyword research already done, so it’s not really fair to charge for a service that’s not required. However, if you need keyword research done, I can arrange that for you at an extra cost.
Can I see samples of other websites you’ve written?
Yes, you can see samples of other web projects I have worked on. You might also like to read some case studies.
I don’t have a web design yet. Can you still write my copy?
Absolutely. Often the web copy informs the design of the website. My services include suggestions for the structure of your website, as well as visuals such as images, icons and contact forms.
I already have a web design. Can you still write my copy?
Yes. I often work with clients who already have their web design sorted.
Can you work with my web designer?
Yes. I often liaise with web designers when writing web copy.
How involved do I need to be?
This is your website, yes? For you to get the copy you need, it’s important we work together. You’ll need to answer questions about your business and give me enough details so I can write the copy you need. You also need to be available to review the first and second drafts of copy and provide useful feedback.
What if I don’t like the copy?
Every web package comes with 2 FREE rounds of revisions, so we have plenty of time to get the copy just right. However, it’s important that we work together on your project, and that you provide useful and constructive feedback, otherwise you may not end up with copy you love.
What if the number of pages I need doesn’t fit your packages?
The package sizes are based on the most common projects my clients ask me for. If you have a different sized website, I can provide a quote.
Can you guarantee SEO results?
No. SEO is governed by many factors which are outside of my direct control. Search engines are third party systems with unknown variables, algorithms and indexing decisions that can change at any time and without notice.
However, I do use best-practice SEO techniques which will give you the best chance of ranking highly in Google.
Who has copyright?
Throughout the term of the project, copyright for all material will be held by me (The Melbourne Health Writer).
Copyright transfers to you once all fees have been paid and the project is signed off with an “End of Project Review” document. Until then, you can’t reproduce, distribute, or publish any material.
Do I need to pay anything upfront?
Yes. Before work can begin, I need 50% of the fee upfront. The balance of payment invoice will be sent with the first draft of copy. My Terms and Conditions will explain all about the money.
Finally have a website you’re proud of
Imagine finally having a website that complies with AHPRA and continues to bring new patients to your practice.
The fine print
Prior to any project starting, you will be sent a Proposal which will outline all project inclusions, suggested timelines and milestones for the project, confirmation of fees, and Terms and Conditions.
You will need to sign this Proposal before any work can begin.
If you buy your package directly off my site, you will be given priority access to my schedule.
Your investment
There are three packages to choose from. Simply choose the package that suits you best.
Please note that the prices below include GST.
The Resident
The Resident will provide you with the essential copy you need to stop your website flatlining.- Detailed briefing questionnaire
- Up to 60 minutes discussion time
- Industry, audience and competitor research
- Title tags and meta descriptions
- 2 rounds of revisions
- Proofreading
- 3 pages of web copy (e.g.)
Home
About
Services
The Registrar
With a more thorough examination of your website, the Registrar will give it a clean bill of health. Get yours, stat!- Detailed briefing questionnaire
- Up to 60 minutes discussion time
- Industry, audience and competitor research
- Title tags and meta descriptions
- 2 rounds of revisions
- Proofreading
- 5 pages of web copy (e.g.)
Home
About
Services
Services Sub page 1
Services Sub page 2
The Fellow
Give your website a complete workup with the Fellow, for total peace of mind that everything is in tip-top shape.- Detailed briefing questionnaire
- Up to 60 minutes discussion time
- Industry, audience and competitor research
- Title tags and meta descriptions
- 2 rounds of revisions
- Proofreading
- 8 pages of web copy (e.g.)
Home
About
Services
Services Sub page 1
Services Sub page 2
Services Sub page 3
Services Sub page 4
Services Sub page 5
Got a few questions before you buy? Get in touch.